Who We Are
We founded Beauty Steer in 2022 because, like you, we’re obsessed with beauty. Our goal is simple and clear to celebrate uniqueness and to inspire our readers to achieve confidence, community, and joy through beauty. We believe the more confident women are in themselves, the better the world will be. we verify all information before passing it along to our readers and followers. To ensure anything and everything you read in Beauty Steer is accurate, reliable, and based firmly in science and expertise.
The LM Editorial Team
The Beauty Steer editorial team has one goal to help you live your most beautiful life.
Eartha Apurba has been in beauty editorial for over five years and started as senior beauty Writer at Beauty Steer in July 2022. Previously, she covered the beauty space for renowned publications. As a writer, her mission is to amplify diversity and representation in beauty.
Every product you see recommended on Beauty Steer has been independently tested and hand-picked by a member of our editorial team—there’s nothing we tell you to buy that we would not purchase and use ourselves. When you click on an Beauty Steer link to purchase a product, we may earn an affiliate commission, which helps us keep the lights on.